Indiedoers

None currently - No network effects, brand recognition, or proprietary tech. Early mover advantage in specific niche could develop.

• Indie creators selling digital products (templates, courses, assets) who need distribution but can't build their own storefront
• Small businesses buying affordable digital solutions (logos, marketing templates, code snippets)

• No clear monetization strategy
• Weak trust signals
• Poor pricing communication
• Limited discovery features

• Lower fees than competitors (5-8%)
• Curated quality standards
• Built-in marketing tools for sellers
• Focus on specific vertical (design assets, code templates)

Medium - Marketplaces can benefit from network effects if they achieve critical mass of quality sellers and buyers.

• Chicken-and-egg problem (needs both buyers and sellers)
• Payment fraud and chargebacks
• Intellectual property disputes
• Established competitors with network effects
• Difficulty maintaining quality as scale increases